It's important to be fluent in all of the idioms of the audience that you’re candidly marketing to or selling to. And belonging is dancing like no one’s watching.” “Diversity is being invited to the party. So we need to figure out a way to make what happens inside the four walls of the business more closely mirror what happens outside of them. It was a little white bastion in the middle of a very multicolored ocean or constellation. Up until quite recently, the business world was a little cocoon nested within this increasingly diverse world, but immune to it. And a different way to say that is that I want to create an environment that broadly looks like the world we live in. To me, DEI is about creating a space where everyone is welcome. Defining diversity, equity, and inclusion And then I’d also like to speak to you as a cisgender, middle-aged white guy, because I think that persona is critical to making everything else work better, faster. I’d also like to speak secondarily as a human who recognizes the dramatic and desperate need for a more inclusive, multicultural, multi-palleted world. It's important to talk about diversity, equity, and inclusion (DEI) from a marketing perspective and make sure that we’re building the kinds of organizations that represent us as people and our businesses well.
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I take a journalistic perspective on how to do marketing, I guess. And I think that's always been really core to me.
I always keep an ear open and my eyes open to how people look, behave, and interact. So on the subway, in the park, when they don't know that you're observing, you're observing (in a non-creepy-weird way). I try to be a cultural anthropologist of humans in the wild, as it were. I’ve always been an observer of people in life, which is an expression that I learned quite early on. I’m Patrick Reynolds, and I’m the CMO of a company called BlueConic, which is a technology company in the customer data platform space.īlueConic is a portfolio company of Vista, which is the largest technology investor in the world.
Visit our website at the link below for more information.This article is adapted from Patrick's appearance on the CMO Convo podcast, " It's a diverse world. Bastion’s customer’s include NASA and both large and small aerospace subcontractors, the Department of Defense, and major Oil and Gas companies nationwide. Safety and Mission Assurance comprehensive services such as safety program development, implementation, and maintenance hardware/software safety, quality, reliability, maintainability, and availability inspection, compliance, and surveillance investigation and reporting, risk assessment and management and hazard reporting and tracking systems.
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